Email marketing cannabis is an essential strategy for any marijuana brand that wants to engage consumers, build trust, and drive sales. Email is a direct communication channel that provides brands with an average return on investment of $38 for every $1 spent, and it is the most effective way to reach targeted audiences with highly-personalized content.
By leveraging lead magnets to capture subscribers’ email addresses, cannabis brands can grow their lists quickly and cultivate long-term relationships with customers. These relationships, in turn, can improve conversions and retention rates by reducing churn.
Moreover, since many traditional email marketing cannabis channels are off-limits for cannabis companies due to regulatory restrictions, email marketing is a crucial tool to leverage. Personalized email campaigns that deliver product suggestions and recommendations to customers, for example, help reduce customer churn rates and promote increased loyalty.
The best email service providers for cannabis and CBD businesses are able to provide a full suite of tools and features, including robust automation workflows, omnichannel email marketing, and advanced data analytics. Some of these include Klaviyo, SendX, Dotdigital, and Ongage. These platforms can handle large list sizes and complex automation, as well as offer integrations with SMTP, SMS vendors, and other ESPs. Moreover, these cannabis-friendly email service providers have the capability to support a range of subscription types, from basic transactional emails to more comprehensive promotional campaigns.
In addition to email automation workflows, cannabis-friendly email services can help marijuana brands develop targeted email campaigns by segmenting their subscriber base based on specific attributes such as location and purchase history. This personalization elevates engagement and relevance, and it is the key to driving conversions for cannabis brands.
Additionally, these email marketing tools can help marijuana brands increase their audience reach by enabling them to send messages directly to individuals who have opted in, as well as nurture these new leads by sending content that is relevant and timely. These strategies are especially important for a niche industry like the marijuana industry, as it can be challenging to compete with mainstream industries in the online space.
Cannabis-friendly email services also enable marijuana brands to use video to enhance their email marketing campaigns and boost engagement metrics. This is because videos are more engaging and can convey the message in a dynamic, appealing, and compelling manner. In fact, the inclusion of a simple video thumbnail in an email can elevate open rates by as much as 19%.
Email marketing is a must-have for any cannabis or CBD business that wants to connect with their customers and grow their business. However, choosing the right email marketing software can be challenging, as not all email marketers welcome marijuana-related businesses. In order to avoid having your account restricted or banned, it’s imperative that you find a cannabis-friendly email marketing platform that can meet your needs and budget. With the 5 best email service providers for cannabis and CBD businesses listed above, you’re on your way to building a successful email marketing campaign!